For distance runners, it’s a mystical goal equivalent to the four-minute mile that Roger Bannister broke in 1954; a test so difficult some have estimated it may be 50 years or more before anyone achieves it.Nike and Adidas have announced separate plans to attack the barrier,

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with both introducing shoe lines linked to the effort. Wireless tech giant Vodafone last month said it was backing a third bid, hoping data gleaned from the quest will translate into wearable technology.In November, Adidas unveiled the company's first performance products—soccer jerseys and running shoes—that were mass produced with plastic found in the oceans. The gear was a limited release, but it resonated with shoppers: Adidas says the first UltraBoost Uncaged Parley was the best-selling shoe at the company's newly opened store on 5th Avenue in New York City.

Since its debut early this year, the adidas City Sock 2 has seen a relatively small amount of releases compared to the other members of the adidas NMD family. But that’s about to change as we head into summer, as three new versions hit the market this Saturday. All featuring pretty low-key looks,

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the sequel to the City Sock will hit select shops in a black, and two grey striped colorways. The two grey versions vary in that one is a lighter shade with blue embroidered stripes on the medial arch, while the other version is a darker grey with pink stripes. All three also feature black and white stripes around the burrito-fold collar.adidas’s best-selling sneaker of all-time is back, but as you’ve never seen it before. Following recent Boost and Primeknit iterations, the Stan Smith Primeknit Sock (the “Smock,” perhaps?) is the most radical departure from the classic Tennis model yet. Audiences, prepare to be polarized.

Ronnie Fieg has a new collaboration in the works with Adidas Soccer which will reportedly feature a brand new sneaker which resembles the limited edition KITH x Adidas ACE16+ UltraBoost.As announced on Ronnie Fieg's official instagram page, after sponsoring the KITH Cobras of the Bowery Premier League in New York City, Fieg began working with Adidas Soccer on a collection of top tier soccer products that could translate from the pitch to the street.Over the course of a year, the partnership produced two Kith x Adidas Soccer collections which will be coming soon,

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according to Fieg.Inspired by the Dragon OG, this sneaker is a throwback to ’70s-runners styles and is a perfect blend of classic meets contemporary. The soft nubuck heel and toe details offset by a textured mesh upper and the classic Three Stripe detailing in crisp white whilst the slightly raised midsole gives a sneaky boost of extra height. The silhouette is topped off by the serrated outsole – a nod to the iconic sole on the Dragon OG.

Adidas is back with the second drop from their SS17 Day One collection, which is tailored for performance on the court and the track. This time around, a focus is placed on running, as the delivery features both sport apparel essentials and exclusive adidas footwear offerings.Debuting in retail stores and online on May 11,

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the shoes will help Adidas reach its goal of creating 1 million pairs of UltraBoost sneakers using ocean plastic this year. While Adidas has used recycled polyester and sustainable cotton in previous products, most of these eco-friendly production runs have been relatively small.


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